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Max Mara Fall Winter 2019: The Politics Of Glamour

A new sense of glamour magic energises Max Mara’s idea of power dressing this Fall Winter 2019, creating a contemporary collection that is sharper and sassier than ever.

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Zendaya spotted in a total red look from the #MaxMaraFW19 collection. Zendaya indossa la collezione Max Mara MaxMaraFW19
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Max Mara's Face Of The Future 2019: Elizabeth Debicki

Max Mara is excited to announce Elizabeth Debicki as the 14th recipient of the 2019 Women in Film Max Mara Face of The Future Award #MaxMaraFOTF. Elizabeth will attend the Fall winter 2019 Fashion Show on Thursday, February 21st.

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Spring Summer 2019 Campaign Max Mara

Max Mara Spring Summer 2019: The Power Of Fashion Now

The Max Mara SS19 vision presents an empowered sense of self, taking shape through sharp and sculptural silhouettes in a colorfully impactful palette.

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Spring Summer 2019 Runway Show

Classic collections reinterpreted from a female perspective take centre stage on the runway, with a stylish take on the world of ancient myths and legends rewritten for contemporary women. Inspiration comes from the goddess Amphitrite, queen of the seas, with gorgeous Mediterranean shades of olive, okra, pure white and deep blue.

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10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

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Resort: a piece of art

The Max Mara Resort 2019 collection is an authentic visionary voyage through the historic Collezione Maramotti and the Italian avant-garde artists it represents. A vivid exploration of a modern ideal, made of destructured pureness and tactile quality.

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Logo Love

The #MaxMaraGram logo pattern, inspired by the historical Max Mara logo from the 1950s, takes centre stage in the new Fall Winter 2018 collection.

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Contemporary romances

A collection combining a sophisticated essence with true tailoring savoir faire, Max Mara Bridal is the perfect and practical companion to every modern fairy tale. Season after season contemporary classics live alongside new romantic styles with an edge, embellished by precious materials and refined details.

YES, I DO
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My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Our Story: Creative Studio

The economic boom and the euphoric energy of the 60s led to the formation of the Creative Studio. Strategically located in Max Mara’s headquarters in Reggio Emilia, it worked closely with the decade’s most talented designers, transforming their vision into a democratic, ready-to-wear dream.

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Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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Au revoir, Paris!

Izabel Goulart enjoys #PFW wrapped up in the #MaxMaraTeddyBear coat. #MaxMaraWomen 📷 Patrick Sawaya

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101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

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