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Max Mara Spring Summer 2021 Runway Show

Rebirth, renewal and reconstruction. New silhouettes captivate the runway: short and snappy, long and voluminous. Sleeves are slashed right through. Richly gathered necklines are scooped or run straight across, like a cinquecentesco portrait. The painterly palette blends ochre, umber, sienna, lamp black and white with smudges of subtle colour, like the powdery pastels of an Umbrian affresco. Max Mara's modern alchemy captivates the Spring Summer 2021 runway.

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Emma Talbot wins the 8th edition of the Max Mara Art Prize for Women

Emma Talbot’s winning proposal for the Max Mara Art Prize for Women questions deeply rooted positions of power, governance, attitudes to nature and representations of women, through an acutely personal lens. As the winner, Emma Talbot will spend six months in Italy on a bespoke residency, creating a new body of work to be shown at the Whitechapel Gallery in 2021, followed by the Collezione Maramotti, Reggio Emilia, Italy.

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Max Mara Autumn-Winter 2020 Runway Show

A variety of silhouettes on the catwalk and a new way of mixing the iconic colours of Max Mara, camel, grey, white and, naturally, navy blue. The nautical theme also offers inspiration for coats, with officer class overcoats, capes, pea coats and duffel coats, secured at the waist by an elegant cord. Ruches and frills define the shoulders and sleeves of classic versions in camel colour, pinstriped jackets and asymmetrical skirts. Lastly, the new Marine bag is capacious and soft, designed in the shape of the hull of a ship.

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Pastel Army

So you think you know pink? Look again! Leave all thoughts of sugary sweetness behind and get ready to love pastel’s new punch. Transformative tailoring takes a classic summer colour palette to a whole new level of chic.

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The Sharpest Cuts

This menswear staple gets a feminine makeover for 2020 and boy does it look good. Max Mara crashes the codes of this tailored classic and brings it bang up to date with a head turning combination of razor sharp lines and killer curves.

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Color Therapy

Get ready to take winter head on with a Max Mara approved course of colour therapy. Channel the passion of yellow, the energy of cobalt and the cool power of aqua.

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Runway Show: Max Mara Spring Summer 2020

The new Spring-Summer 2020 collection hits the catwalk: from three-piece Prince of Wales suits to outfits combining Bermuda shorts with multi-pocket shirts in pastel colours.

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"Rendezvous with Marlene"

Ute Lemper and that conversation with Marlene Dietrich. The German artist Ute, universally recognized for her interpretations of Berlin Cabaret Songs, the works with Kurt Weill and Berthold Brecht and her Broadway musicals performances, comes back to Germany, and on the occasion of the Max Mara 2020 fashion show in Berlin presents “Rendezvous with Marlene “, her famous monologue and very personal tribute to the iconic German actress.

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Max Mara Fall Winter 2019: The Politics Of Glamour

A new sense of glamour magic energises Max Mara’s idea of power dressing this Fall Winter 2019, creating a contemporary collection that is sharper and sassier than ever.

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Max Mara's Face Of The Future 2019: Elizabeth Debicki

Max Mara is excited to announce Elizabeth Debicki as the 14th recipient of the 2019 Women in Film Max Mara Face of The Future Award #MaxMaraFOTF. Elizabeth will attend the Fall winter 2019 Fashion Show on Thursday, February 21st.

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Max Mara Spring Summer 2019: The Power Of Fashion Now

The Max Mara SS19 vision presents an empowered sense of self, taking shape through sharp and sculptural silhouettes in a colorfully impactful palette.

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Spring Summer 2019 Runway Show

Classic collections reinterpreted from a female perspective take centre stage on the runway, with a stylish take on the world of ancient myths and legends rewritten for contemporary women. Inspiration comes from the goddess Amphitrite, queen of the seas, with gorgeous Mediterranean shades of olive, okra, pure white and deep blue.

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10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

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Resort: a piece of art

The Max Mara Resort 2019 collection is an authentic visionary voyage through the historic Collezione Maramotti and the Italian avant-garde artists it represents. A vivid exploration of a modern ideal, made of destructured pureness and tactile quality.

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Logo Love

The #MaxMaraGram logo pattern, inspired by the historical Max Mara logo from the 1950s, takes centre stage in the new Fall Winter 2018 collection.

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Contemporary romances

A collection combining a sophisticated essence with true tailoring savoir faire, Max Mara Bridal is the perfect and practical companion to every modern fairy tale. Season after season contemporary classics live alongside new romantic styles with an edge, embellished by precious materials and refined details.

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My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Our Story: Creative Studio

The economic boom and the euphoric energy of the 60s led to the formation of the Creative Studio. Strategically located in Max Mara’s headquarters in Reggio Emilia, it worked closely with the decade’s most talented designers, transforming their vision into a democratic, ready-to-wear dream.

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Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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Au revoir, Paris!

Izabel Goulart enjoys #PFW wrapped up in the #MaxMaraTeddyBear coat. #MaxMaraWomen 📷 Patrick Sawaya

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101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

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